Glastonbury Festival…why would anyone want to go?
It’s a puzzle.
People simply tripping over themselves to spend their hard earned cash in something that many have never experienced, without really knowing what its going to be like. And the person selling doesn’t really do all that much marketing to speak of.
Last October, in a mad electronic dash lasting no more than a matter of minutes, all the tickets to Glastonbury were sold. The same thing happens every year.
Until today, apart from a few names that have been drip-fed to us, no one new the acts. Indeed the annual Line-up Poster released today, still only gives a fraction of the performers who will put on the show for the 170,000 attendees at this year’s event.
It contains the likes of Foo Fighters, Radiohead, Alt-J and Laura Marling mixing it with Dizzee Rascal, Biffy Clyro and Ed Sheeran, and a host of up and coming artists.
However, something is making the product of Glastonbury such a success for people to want to buy, many of whom have never experienced it before, without knowing many of the details.
Whilst the festival is fantastic (and this will be my 5th year) and I could list a multitude of reasons, the bottom line must be down to it’s reputation generated by the leadership shown by Michael Eavis, the founder and owner of Worthy Farm where the festival is held. The festival has grown significantly from when it started, some 47 years ago, however it remains true to its principles of putting on the best show possible with the best acts, at a reasonable price, and donating a significant portion of the profits to charity.
The culture of the festival, its reputation, and its popularity, have developed because the leadership shown my Michael Eavis has made it possible.
Any business could learn from him.
Glastonbury Festival…why would anyone want to go?
