Most organisations have ISO14001 in order to fulfil a customer requirement, or to be able to tender for a contract. It therefore is a way for organisations to try to improve their sales.
However, with the increasing demand for organizations to be greener, Best Practice organisations will use the standard to as a focus for their environmental improvement activities. This type of organization, using the ideas in ISO14001:2015 as they are intended, can see significant energy and related cost savings, become better at complying with increasing environmental legislation, enhance life cycles of their product range through design stages, and better satisfy stakeholder (including customer and staff) environmental expectations.
Mote that currently eight of the 17 UN Sustainable Development Goals link to the focus and themes contained in ISO14001, making it very much ‘on trend’.